Sales

About the Job

This is a remote role with a remote team.  There is flexibility in the structure of the working arrangement, ranging from part-time contractor to full-time salaried employee.

You must be eligible to work in the US (because legalities), and residing in the continental US (because time zones).

Beyond that, the structure and compensation of this sales role is HIGHLY flexible, as explained below.

About Us

CoachAccountable has been building and evolving a platform to elevate the work of coaches for 12 years and counting.  Fully bootstrapped and independent, we don’t answer to anyone but ourselves and our customers.

We have a mature platform with product-market fit, and are already securely profitable.  What that means is we're in a comfortable situation in that we don't need a sales force, but instead we get to create one in service of expanding CA's purpose: to elevate the practice of coaching at large by making the results it produces more powerful, tangible, and compelling.

Context Around Sales

To date, we’ve been content to just “do our thing” in our own little corner of the internet: whoever finds us, finds us.  Those who have found us are often delighted they did. CA has an excellent base of loyal and happy customers.

In terms of CA working to fulfill its potential to make a meaningful difference for coaches and the clients they serve, here’s what we’ve NOT yet done (beyond mere dallying, if at all):

• Routinely scheduled drop-in demos
• On-demand demos for prospects (unless specifically requested)
• Comprehensive inbound sales process
• Outbound lead generation
• Participation in social media communities
• Email newsletters or likewise engagement funnels
• Outreach to schools to promote the CA for Schools program
• Strategic partnerships of any kind
• Enterprise sales with any real process or expertise
• Ads

Should we?  It’s all greenfield territory.  The opportunity is probably really great and the budget to experiment is there.  The bandwidth, expertise, and appetite to execute is all that’s missing.

The Opportunity

We've never yet bothered to do those things listed above on CA's road to having become a profitable endeavor.  Thus there’s a lot that could be newly done in service of moving the needle.

The situation means I can pay well above market rates in service of attracting and rewarding those who can competently execute on the opportunity it presents.

But it’s not just about money, there are a few other things one might be interested in:

Agency and autonomy.  Sales and marketing are not my thing, so I’ll keep out of your lane and trust you to do your thing as you see fit.  As Steve Jobs said, “We don’t pay people to tell them what to do, we pay people to tell US what to do.”  There’s really only one hard and fast rule that I can think of: whatever we put out there has got to be fully authentic.  That means:

• Respectful communications only, the kind you yourself would like to get.  They can’t be aggressive, annoying, or spammy.
• Human interactions only.  AI as a lever to spam is not okay, not for individual outreach nor pumping out content to juice SEO or whatever else.  This simply falls under the above, “respectful communications only”.  There’s a tweet that captures this beautifully: 
  “It’s funny how everyone wants to use AI to write content but at the same time no one wants to read content written by AI.”
• Truthful, always.  No selling on vaporware, no selling on a promise of what CA MIGHT be down the line.  Outright misrepresenting what CA is capable of is a major foul.

These are arguably significant constraints, yes, but at the end of the day that means I’ll never be asking you do anything sketchy in pursuit of sales, and instead be giving you the space and permission to always take the high road in your sales.  Your job is to be great with people at every turn, and that’s a fun mandate to carry out.

Contribution.  Like I outlined above, there’s a lot more that this endeavor is capable of given the bandwidth, expertise and appetite.  You will have the opportunity to unquestionably move the needle, and thereby contribute to both the bottom line and mission.

Significance.  Yes, it’s a humorous trope that tech companies love to pump themselves up about the world-changing impact they’re having in whatever space and wax poetic about how they’re going to revolutionize pet insurance or whatever.  Here with CoachAccountable we are literally in the business of empowering the expansion of human potential itself, designing and supporting the very experience of personal growth and goal attainment that thousands (and perhaps eventually millions) of individuals will experience.  Working to empower coaches and those being coached is not bad work to be in.

Voice.  How should we tell the story of CoachAccountable and the practices it empowers for better results?  Sure, I’ve put out a lot of content and have more in store with The CoachAccountable Perspective, but this gig is not one where you’re here to stick to the script.  Learn from and lean on what I’ve created, certainly, but you have the opportunity to craft your own ways of conveying the message to have it land and resonate with people.

Connection.  Coaches are some of the most delightful customers to serve.  They’re broadly self-aware and eager to be contributed to, and you get to contribute relevant wisdom and expertise to their vocation in an unhurried way.  You will meet and connect with people you find interesting, and they will be grateful to you for it.

Genuine Enthusiasm Required

I have a friend who’s a master at sales.  He got his chops selling books door to door, but I think what really makes him exceptional is that he’s always genuinely enthused about whatever it is he’s selling.  (A corollary to this is that if he’s not enthused, he’ll quit, move on, or simply pass on the job.)  It’s this sort of authentic investment that makes hearing his pitch not only palatable, but fun and life-giving.

It holds in general: genuinely understanding and liking what you sell works.

Accordingly, I will only consider people who already get (i.e. truly understand) coaching and readily understand and dig The CoachAccountable Perspective.  I have no interest in courting a sales professional who’s just looking for a job.  CA is too small to not be selective in this way, and genuinely getting coaching and CA’s specific power to elevate it is the only way a sales pitch is going to land as authentic.  Otherwise it’s just information transfer: we can and should do better.

Choose Your Own Adventure

The various initiatives I’ve listed above of what CA hasn’t ever done (yet probably should) is a thorough (yet non-exhaustive) menu of what sort of help I’m looking for.  Some things resonate, others don’t?  Not a problem.  Can you do it all?  That’s amazing, and not at all required.  Something missing from that list that you see to bring?  I’m sure there is and that’s exciting.

The ultimate headcount for this operation is an open question, too.  Want to build a team around this?  Absolutely on the table once it’s clear you could use some help to extend your own effective reach.  Prefer to be and remain an independent contributor?  Love it, I would never foist management upon someone who’d rather keep doing their own thing.

The broader picture here is that there’s a big job to be done here, and I could use some help in getting it done.  The foundations of the business and product are super solid already, and therefore what to do and where to begin to move forward with sales are ripe for creating.

The Rungs of the Role

If one's ambition is to stay and thrive at Level 1, that's great.  If one wishes to move up and past the lower levels, that's great, too.  There's room for all of it.  We're starting CA sales from scratch and I don't see this as a single hire.

One proficient at Level 1 can expect a salary starting at $80K.  On the higher rungs compensation will be highly tied to effectiveness.  Annual compensation of $200-$300K+ is on the table.

How to Apply

Guy who created CoachAccountable
Meet John

Back to Jobs Listing