Map your customer’s journey so your brand becomes the obvious next step. view more...
$99.00This edition helps you uncover the emotional journey your audience is on—before they ever meet your brand. You’ll map their pain points, desires, and transformation using the Brand Backstory framework, so you can position your offer as the breakthrough they’ve been waiting for.
Online Training Video
Interactive Customer Journey Worksheet
90-Minute Virtual Strategy Session
Entrepreneurs launching a new brand or offer
Coaches, consultants, and creators tired of “winging it”
Founders struggling to explain why their business really matters
Anyone who wants to build a brand that connects, converts, and creates loyalty
✔ A detailed, emotionally-resonant customer backstory
✔ A clear understanding of where your brand fits into their narrative
✔ The clarity to create content, offers, and messaging that actually guides people towards taking action
Every unforgettable story starts the same way—with a backstory.
It’s the first act. The setup. The heartbeat that makes us care what happens next.
And yet most brands skip this part. They jump straight into the pitch, the product, the “look at me.” But without a backstory, your business has no context. No stakes. No reason for your audience to see themselves in what you’re selling.
This course gives you the missing piece: a customer-first backstory that makes everything else in your brand finally make sense.
Influence consumer behavior by defining your brand's identity. view more...
$99.00
In this second edition, you’ll craft your brand’s identity from the inside out—defining your mission, values, voice, and positioning— while establishing a clear distinction between you and your competitors. It’s how you become more than just a business… and start becoming a brand with purpose, presence, and power.
Online Training Video
Interactive Worksheet
90-Minute Virtual Strategy Session
Founders and teams building a brand that stands for something
Coaches and creators needing clarity before scaling
Startups preparing for launch or a visual rebrand
Business owners tired of blending in and ready to lead
✔ A fully formed Brand Identity Narrative
✔ Core messaging and voice that feels real and relatable
✔ A character-driven brand story that builds trust and loyalty
If the first act of your brand is understanding your customer’s journey… Then the second act is stepping into your own role in the story.
Because in every great film, once the hero is introduced, they meet someone who changes everything: The guide. The mentor. The brand with purpose. But that role only works if the audience understands who the guide really is.
This course is your brand’s second act—where you define your voice, your vision, and your value as a character in your customer’s story.
Get BOTH editions now for $150 (Save $48) view more...
$150.00The Brand Backstory Bundle gives you both parts of that journey—your customer’s narrative and your brand’s identity—so you can craft a message that connects emotionally and converts consistently.
Whether you’re launching, pivoting, or finally ready to stop “winging it,” this bundle gives you the tools to transform your business into a story worth following.
✔ Building a Brand Backstory — Part I: Customer Edition
→ Identify your Ideal Paying Audience
→ Uncover pain points, stakes, and transformation
→ Position your offer as the turning point in their journey
→ Includes the interactive worksheet + 90-minute strategy session
✔ Building a Brand Backstory — Part II: Founder's Edition
→ Define your mission, values, and unique positioning
→ Develop brand personality, voice, and visual direction
→ Create a brand identity rooted in storytelling
→ Includes interactive worksheet + 1-hour brand strategy session
Founders, coaches, and creators launching or rebranding
Anyone who wants to move from “just another business” to a meaningful brand
Visionaries ready to sell with strategy and lead with story
Business owners who want emotional connection and clear positioning
✔ A full emotional journey that puts your customer at the center
✔ A clear brand identity that feels authentic and differentiated
✔ Messaging that turns browsers into believers—and buyers into loyal fans