The Business Detox(tm) Audit Feedback Call - Andrea Leigh Co

Your answers to the following questions provides valuable context and information for me as I conduct the audit and prepare for our Feedback session. Please be honest and transparent in your answers. If you genuinely feel stuck or uncertain, please indicate that as well - that's important for me to know!

Special instruction: Block out time to fill this out. Ideally this will be during a time of day where you are less likely to be interrupted. :) Also, set a timer for when you begin to fill out the form. You'll see a place on the form to note your time. This isn't a test. It's not meant to put pressure on you or have you rush to complete it as fast as possible. At all. Instead, it's another tool we use to uncover any additional hidden blocks to your business growth. That's good news!

REMINDER: You must complete and submit the following at least 5 business days before our scheduled Audit Feedback Call. This will give me time to review your answers and evaluate the primary platform where you sell your offer along with your primary lead magnet and sales funnel (if you have those set up).

If I have not received your answers at least 5 business days before our scheduled call, I will cancel the initial appointment and have you reschedule it. 

You have a 30 day window to complete this form and schedule your Audit Feedback call or you forfeit your call with no refund. If I have to schedule our call outside the 30 day window or cannot complete the audit due to unforeseen personal circumstances in that time, I will offer you a new window or option to get a refund.

1. What is your primary offer you want me to audit you for? If you have multiple offers, you need to pick the one that is the highest priority for you to sell.

2. What is/are the price point(s) of this offer?

3. What is the minimum amount of money you want to generate with this offer each month?

4. How consistently are you currently reaching that minimum amount?

5. If you are already reaching that minimum amount, how much more money do you want to generate through this offer each month?

6. How long have you been selling this offer?

7. How many people have "raised their hands" to get more information about this offer in the past 3 months? "Hands raised" = people indicating interest from a social media post or a link click in an email. 

8. How many sales conversations have you had about this offer in the past 3 months? A sales "conversation" is one that takes place over the phone, Zoom, in a DM thread or by someone opening at least 80% of your emails in a sales funnel the link click dropped them into.

9. How many sales have you had to date for this offer in the past 3 months?

10. What is the primary platform you sell this offer on? (This is the platform I will include in the audit.) Please include the URL to that account.

11. If you have a sales page for that offer, please drop the link here. Write NA if you don't have one.

12. If you have an ACTIVE lead magnet for that offer, please drop the link here. Write NA if you don't have one.

13. If you have a sales funnel that isn't triggered by that lead magnet, please provide the link for it here. Write NA if this doesn't apply.

14. What do you want to be known for in the mind of your target audience? (ie. think about if they needed or knew someone who need a solution to a problem you solve or were looking for an expert to have on their podcast or to speak at a conference)

15. Describe your target audience.

16. Why does your target audience need your offer now?

17. What do you think your sticking point is in generating more sales in your business?

18. On a scale of 1-10 where 10=highly confident, how confident are you that you hear from God clearly/correctly?

19. 18. On a scale of 1-10 where 10=highly confident, how confident are you in selling your offer?

20. If your answer was 9 or less for either questions 18 and/or 19, what stops it/those from being a 10?

21. Note the amount of time it took you to complete the above here.