 
      	| 01:11 | The Buyer Sophistication Spectrum | 
| 03:59 | What Everyone* Wants to Know | 
| 12:22 | Making Abstract Results Compelling | 
| 26:02 | The CoachAccountable Edge | 
| 28:51 | Escaping the Coaching Imposter Syndrome | 
| 32:10 | A Sample Pitch Deck | 
| 41:50 | Q & A | 
 
  	 
      	Deliver better programs. To more people. With less work.